Watch Hina Nassim, Regional Sales Manager at Askfield, share the five steps to a successful customer experience and more to enhance your brand advocacy. Topics covered in this session:
- Why Customer Experience (CX) needs to be refined?
- Prerequisites to measure and analyze customer experience.
- What is Customer Effort Score (CES), and how to use it?
- What is Customer Satisfaction Score (CSAT), and how to use it?
- What is Net Promoter Score (NPS), and how to use it?
- Craft and deploy quality feedback surveys.
- How to reduce churn and retain more users with customer exit surveys?
- Running a customer experience program using SurveySparrow.

Hina Nassim
Regional Sales Manager
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